Loreal Professional Series Expert Silver Shampoois specially formulated to enhance the beauty of grey, white, and light blonde hair by neutralizing unwanted yellow and brassy tones. Its deep purple formula features a neutralizing system enriched with magnesium and anti-yellowing agents, helping maintain a cooler, brighter hair color. As lightened or grey hair can naturally develop warm yellow tones over time, regular use helps preserve a clean, radiant blonde or white appearance. The formula also helps nourish and protect the hair fiber while boosting shine, leaving hair looking brighter, refreshed, and beautifully toned.